Vitamin World

You can find Vitamin World stores in many malls around the United States, and customers know they offer a substantial array of store-brand vitamins, minerals, herbs and other supplements. What's the background of this place, and are the supplements sold any good?

Vitamin World Fundamentals

Vitamin World was founded by Arthur Rudolph in New York in 1960 and has now grown to some 550 retail stores nationwide. It also operates a significant Internet business, offering some 100,000 different products. The company claims to process over 15,000 orders per day, making it a not insignificant player in the vast health and sport supplement field.

Vitamin World's parent company is NBTY, which also owns brands like Met-Rx, Solgar, Ester-C, to name a few. NBTY is a publicly traded company with reported earnings close to two billion dollars annually.

Vitamin World offers free membership in its buyer's club, frequently mailing flyers with specials, coupons and rebates for customers. The savings passport program, as the membership is called, also has a point system in which customer get cash back in the form of rebate checks towards future purchases. The discounts on store brand items tend to be substantial, with up to 50 percent off in some instances.

The Vitamin World Store Brand

With its competitive pricing, frequent specials and ubiquitous mall presence, the Vitamin World store brand is a popular one with value-conscious shoppers. The lineup include over 1,000 Vitamin World brand items, from specialty whey protein blends for advanced bodybuilders to simple vitamin C tablets to help people fight colds.

The company reports having spent over 130 million dollars on manufacturing and quality assurance over the past five years alone and meets the tough GMP (Good Manufacturing Standards) criteria. The manufacturing facilities span over a million square feet. The company manufactures 1.2 billion tablets, 500 million capsules, 450 million softgels and over 14 million bottles, according to its website.

To read more about Vitamin World, you can visit their website at Vitaminworld.com. You can also browse the online store by brand, health goal or type of supplement. There's also bonus information on healthy eating, special diets, a vitamin encyclopedia and much more.

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